How to search for keywords
When it comes to SEO based content, everyone knows that keywords are the most essential part of the content. Without the proper keywords in the content, your article or report or whatsoever is next to nothing.
In order for your website content to become popular and have more and more views, you need to have the right amount of keywords distributed throughout your website.
What are keywords?
If you are new to SEO based content, you must be wondering what exactly are keywords? The answer to that is fairly simple. Keywords are basic words or phrases that a person may type into search engine when searching for a particular topic of their interest.
These key terms and phrases help the audience or visitors find your website with the help of search engines like Google and Bing.
The process is simple. Let’s say your niche is cars. Your website has content about the latest cars, car prices, car specifications, etc. How do you attract visitors to your website? Easy. You optimize your content in relevance to terms people search about cars so that it gets more and more hits in people’s search results.
You can do this by adding key words and phrases into your content. Let’s most visitors type in ‘fastest cars of 2019’. Now this can be a keyword. If you add this key phrase in your content, there are chances of more and more people will find your website or blog in their search results, hence improving your website performance.
How to search for the right keywords?
Determine your niche!
Before all else, determine your niche. In order to find the right keywords, you must first know what your niche is. What is your website about? What kind of audience are you looking to attract? How do you research the correct keywords for your niche?
Do your research!
Now this is the trickier bit of writing search engine optimized writing. How do you know what are the key terms and phrases for your website content? The right keywords can mean the difference between success and failure for your website. So best is to do your research.
Use Keyword Finding Tools
First and foremost, there are several keyword finding tools online. You can use any of these to search for the keywords for your content.
These online tools will help you determine what are the best phrases and words that people mostly use when searching for things in your industry. Once you have the list of keywords in front of you, you can compare and contrast to see which ones will go with your content best.
After this you refine your list of keywords until you have a few left that seem the most competitive when it comes to search results. Once all of that is done, chances are, you will have a list of keywords that will help optimise your content for search engine results.
Popular Keyword Research Tools
Some of the best keyword finding tools online are as follows:
- Google Keyword Planner
- Google Trends
- Answer the public
- Keywords Everywhere
- Word Tracker Scout
- Search Console
- Term Explorer